Why Global Retailers Work With Us – Prepare For Peak Trading

Why Global Retailers Work With Us – Prepare For Peak Trading

In this whitepaper, we look at ways to mitigate the risks – and make the most of the opportunities – associated with extreme traffic peaks.

Most businesses consider more web traffic to be a good thing. It’s a measure of success. Of visibility. It means they’re being found on search engines, and that their marketing campaigns are working. It is, then, easy to become so focused on the goal that you become blind to the risk. Too much traffic can also be a problem, and website outages can be highly costly in terms of both revenue and reputation. If a website slows down noticeably or fails altogether, what started as a good news story can all too easily turn into a crisis.

Websites see peaks in traffic for several reasons like Website and business launches, Marketing campaigns, Product launches and collection releases, Popular events, Organic growth, and Media coverage which are covered in detail in this whitepaper.

From these types of peaks, we look at what happens when a website gets more traffic than it can handle. The only way to understand how your website behaves under load is to try it in controlled conditions and monitor the results to be able to get a insightful indication of performance and possible website outages.

This is where performance testing comes in but it comes in a variety of different flavours, and the right kind for you depends on the pattern of traffic you’re planning for. Whatever the type of testing, it’s important to note that the aim is not to mimic the traffic itself, but the effects of that traffic. It is not, for example, necessary to test every conceivable user journey through a site but to select journeys that test the system in a way that’s representative of real traffic. The aim is to test key business functionality and architectural features.

Download here to read all about the imperative, the reasons for peaks, what happens when a website gets more traffic than it can handle, and mitigating the risk while maximising the opportunity.

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